The dating app Tinder announced on Tuesday that it will launch the second series of interactive Swipe Night videos on November 7.
The dating app Tinder announced on Tuesday that it will launch the second series of interactive Swipe Night video series from November 7, which will allow its members in 25 global markets to participate in an innovative experience that will last three weeks in a row.
The Emmy nomination “Swipe Night” returns with a new storyline in which Tinder members are encouraged to join a group of friends on a holiday weekend when things go horribly wrong. Swipe Night: Killer Weekend’s first-person story puts Tinder members at the heart of the episode, where even they become suspects.
Like the first Swipe Night game, members will use Tinder’s legendary Swipe feature to choose how the story unfolds. Each episode requires participants to make more than 10 options, and each of these decisions will lead them to different paths within the experience, providing them with unique clues or places to explore as they get one step closer to solving the case. At the end of each week, participants will be asked to select their suspect, and then they can be combined in Fast Chat with whoever selects another suspect.
“Swipe Night was our first big experiment to see if the members wanted to do more than Swipe, and the answer was yes,” said Kyle Miller, Tinder’s vice president of products. He added that the evolution of Swipe Night and the broader Tinder experience allows members to break the ice in a fun and effortless way.
“We chose the detective genre because it is a catalyst for conversation and a unique opportunity for participants to get to know their mate while working together to solve a crime,” he said.
The first Swipe Night was attended by 20 million participants and the number of matches increased by 26% (compared to a typical Sunday night). Miller said interest in true crime on Tinder is at an all-time high, with biographies mentioning that the genre has grown 20 percent since the beginning of the year, and more than 30,000 Tinder members are looking for their “accomplice in crime” in biographies.