WABetaInfo – Meta has just arrived on WhatsApp

Meta
Meta

 

 

Announcing Meta the Facebook company’s new name. Meta is helping to build the metaverse, a place where we’ll play and connect in 3D. Welcome to the next chapter of social connection the names of the apps that we build Facebook, Instagram, Messenger, and WhatsApp will remain the same.

Facebook has just made a major change. Just as Google announced Alphabet as its parent company, Facebook announced the name change for Facebook Inc. This means that all applications, services, and devices that have until now been independent operating enterprises are subsidiaries of Meta. This means that Facebook, WhatsApp, Instagram, Oculus, Facebook Messenger, and others are now part of Meta.

“The meta will focus on bringing the metaverse to life and helping people connect, find communities, and grow businesses,” Facebook said in a post announcing the change. In line with this change, Meta is now re-branding its internal branding for its application family.

WABetaInfo reports that Meta started reflecting this change starting with WhatsApp. The blog site says the “WhatsApp from Meta” tag has started showing up in the latest WhatsApp update. iPhone users using WhatsApp iOS 2.21.220.14 beta can see this change on the login page and footer in the settings menu of the WhatsApp iOS app.

The update is not yet available for WhatsApp Android users. But given the fact that WhatsApp has begun testing the change in its iOS beta app, a similar update should be available on the WhatsApp Android app as well.

It’s worth noting that this isn’t the first time that Facebook – now Meta – has changed its internal branding in its family of apps. As a reminder, the tech giant first introduced in-app branding on WhatsApp back in 2019. At that time, the company introduced the “WhatsApp from Facebook” branding to WhatsApp. The company later made a similar change to Instagram.

However, the move came at a time when there was a lot of buzz in the US over legislation that could force large tech companies to split into smaller independent companies so that smaller platforms thrive in a time of fierce competition in the tech market. At the time, in-app branding became a way for Facebook to highlight the fact that WhatsApp and Instagram, both of which were acquired by Facebook in the last decade, were subsidiaries of Facebook. Now it’s the same with Meta.